FOX 8

FOX8 brings Australian satellite TV viewers some of the best TV available anywhere in the world. Thanks to FOX8, must-see, talked-about TV viewing is just a button click away. Shows such as The Simpsons, Glee, Modern Family, Futurama, Australia’s Next Top Model, and Australian Icon excite and entertain in one of the most hotly contested TV markets on the planet.

FOX8 aimed to reskin their existing website to align with a complete rebrand of the channel, enhancing its identity and user experience for modern audiences.

Empathising with Users
Our process began with extensive user research, collecting insights into viewer preferences, behaviours, and frustrations with the previous site. By developing personas representing FOX8's diverse audience, we ensured the redesign addressed their needs.