Macquarie Bank Research wanted to create a multichannel experience that works across all screens. The site needed to use innovative techniques and leverage Macquarie Bank Research's deep insight into the mindset of investment person to capture the imagination of their users and keep them coming back to the site day in and day out.

Editorial on the site is content-led, with content treatment providing a unique identity to Macquarie Bank Research, giving the experience a consistent feel across the site without compromising the site's performance. Each stock article - whether a stock report, live ASX feeds, interactive prediction, opinion, video - is part of a larger story, constructed automatically to provide users with complete insight into each stock report topic without having to navigate between different categories. As users read each stock article, an innovative interactive scrolling feature lets the user predict and forecast a projected stock, meaning the user can automatically make quick decisions on buying or sell their stock