Kids are increasingly evolving beyond a shared PC and onto more personal and portable mobile and tablet devices. We were briefed to evolve a Pac Man styled Flash game about Bower Birds into an iPad game fun for kids to be inspired to engage with nature. NPWS were seeking a minimum of 5,000 downloads in the first month of the campaign with any media attention for the app also driving users to the web version.

50% of children between 5 and 8 in NSW have limited access to natural spaces while it’s estimated that more than 60% of children have regular access to a smartphone or tablet. When engaging with nature, children love the game of discovery. Harnessing these discovery elements while presenting a nature experience through technology we replicated a children’s real world nature interaction via an immersive 360 degree virtual 3D rainforest.

Over 11,000 downloads in the first month since launch. Key to this success was our successful partnering with the Apple editorial team, ensuring optimal exposure for the app. Reviews from users are very encouraging with a 4 ½ out of 5 star rating as well as feedback that shows parents and children are enjoying the app for its gaming and educational value.